"When people ask me why I started NOA I often feel a little lost as to where I should begin… For me, NOA has been a place where I have been able to bring unique scented goods to the market that I always wished was available to buy and that is products that truly make a difference in your life and boost your own mood and well-being. I started NOA during a particularly difficult time, riddled with anxiety and stress over not fitting in at university, feeling out of place and lost, no direction and the constant thought of “Why am I studying something that I don’t want to actually do for the rest of my life???”

I have always loved (maybe even been just a little bit obsessed) with essential oils, candles and all things home fragrance and I found it so beautiful that a candle could quite literally brighten up the darkest of rooms and omit a calming glow whilst releasing smells that evoke memories from happier times… It truly is an international language and is one of the most powerful of it’s kind. It was around September 2018 when I began to trial essential oil blends to help my anxiety and out of all the mainstream methods it was by far one of the most beneficial and I figured.. Hey - why don’t I try to make this into a candle?!"

- Natasha, founder of NOA